Dolce & Gabbana FW13 Women’s Campaign

by Giampaolo Sgura

The traditions of Sicily and Italy is the primary core in Dolce & Gabbana FW13 Womenswear campaign. Giampaolo Sgura is  the man behind the camera for this snaphots and the atmosphere has been establish by celebrities like Bianca Balti, Monica Blelucci and Bianca Brandolini D’Adda. Along with this ladies, “ real” people have also been used to create the right atmosphere.  Dolce & Gabbana FW13 Womenswear campaign wanted to provide a picture of Italian´s everyday life, which is sharing moments like dancing, singing and eating food with the loved ones, like family and friends. The gold embroidery and floral tapestry  are standing out against the colourful majolica and this is a symbol of the  Sicilian pottery.


 Dolce & Gabbana FW13 Men’s Campaign

by Mariano Vivanco

Also in Dolce & Gabbana FW13 Menswear campaign is the core focus in  Italian history, traditions and culture.  The actors used in this snapshots are Francesco Scianna, Brenno Placido, Flavio Parenti, Carmine Recano and Gianmarco Tognazzi along with the actress (also in the womenswear)  Bianca Brandolini D’Addais.  With the help of Sicilian cityscapes, the photographer Mariano Vivanco wanted to create a feeling of beauty and Italian romantic between the actors. Also here have “real” people been used to give a picture of Italian everyday life.

The inspiration of the campaign is family, love, conviviality and celebration (and of course cloths) and the wedding snapshot shows this clearly. Both campaigns successfully give the audience a romantic story between Italian´s and their history, culture and traditions pervades in the entire snapshots.


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