LONDON FASHION WEEK SPRING/SUMMER 2014
Right now when you are reading this blog, you are missing out on one of the worlds biggest fashion events- London Fashion Week Spring/Summer 2014. For the last few years, I have been working during London Fashion Week for a production company called My Beautiful City and doing what I love the most- being backstage!! But this year, I have chosen to stay where I am and focus on my Masters degree in Fashion Management. Yes I have moved from Lund to Borås to study Fashion but it’s an another story that I will write about another time.
So back to London Fashion Week- To be honest, it is completely different to work during a fashion week than attending it. To be a part a fashion show,to see the workers coming to the location early in the morning and starts to build the runway from the scratch. Seeing the transformation from being a regular room to a beautiful runway is a magical feeling. On the other hand, witnessing all the hard work being torn down a few minutes after the end fashion show is devastating.
Being backstage and witness all the craziness is an experience that is so hard to explain. The reason is that it is so many things happening at the same time. I mean, it is at least 80 people (the production team, make up artists, hair and nail stylists, dressers, models and the design team) working non stop backstage to make sure that the fashion show becomes a success. All from models coming late, being a bit intoxicated by all the hair spray and other hair products, people running around a bit stressed out, photographers competing with each other to take the perfect picture, fashion journalists interviewing head of makeup, hair and nails and of course the designer. Ooo I do love the buzz and all the craziness happening behind the scenes, so near but still sooo faraway from the guests coming to see the fashion show. I love the feeling of being backstage and working on something that is probably going be a big “thing” in the fashion industry, it´s amazing and absolutely mind blowing. And this year, I am missing out of all this magical happening, but it is ok. I can always comfort myself by looking at instagram and backstage pics and fantasize that I am there!
JULIEN MACDONALD SS14
HOUSE OF HOLLAND SS14
JOHN ROCHA SS14
SISTER BY SIBLING SS14