Minimal aesthetic, free from logos

A little while ago, I had the pleasure of working with Carl Friedrik, a London based brand who are designing luxury handbags and briefcases. The brand stands for minimalistic design that is free from logos and clutter –  instead, the founders at Carl Friedrik strives to let the materials and design speak for themselves.

After a long day at my full-time job, I came home and opened my emails while drinking a cup of tea, and there it was – a collaboration email from Carl Friedrik PR staff asking me to work with them. After looking further into their brand, I found their concept intriguing! Made out of grain vegetable tanned leather, Carl Friedrik are focusing on producing leather goods with no environmentally damaging compounds.

In a paid collaboration, I created two looks for Carl Friedrik Penton briefcase, the first style is inspired by all of us young (yes, because 30 is the new 20) female entrepreneurs who are always on the go – looking fashionable and at the same time practical is crucial in the everyday life of taking over the world. The inspiration behind the second look is the stylish London business women who want to look fabulous, trendy and effortlessly chic among all of those tedious formal wear – all the images are photographed by Michelle Äärlaht 
The naturally tanned leather and its production processes are sustainable and environmentally friendly, at the same time as the quality is never compromised. It will be there for you until it drys out, crack and break.

After designing briefcases and leather accessories for men,  Carl Friedrik  recently launched a women’s collection, focusing on offering timeless briefcases and stylish Tote bags for the modern woman.

The briefcase I am holding on these images are called the Penton and comes in three colors, Black, Cognac and Fango – Brown. Its spacious main compartment allows you to carry all of your daily must-have. The padded laptop compartment to fit up to 15-inch MacBook Pro, pen holders, and other bits and pieces.

Made by artisans in Italy, the Carl Friedrik leather goods are designed for the modern woman who likes elegant and high-quality leather goods made out of sustainable materials.

Visit Carl Friedrik website for more products and services such as personalised monogramming.

{ This blog post was not included in the paid collaboration, I truly love the concept of the brand and wanted to show my support }


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