H&M DESIGN AWARD 2014

In less than one week, Mercedes Benz Fashion Week in Stockholm is going to start and I really looking forward to this marvelous fashion week, especially because I was unable to attend the last couple of fashion weeks. One exciting fashion show I´m looking forward is the H&M Design Award 2014, a design competition for design students from around the world. This years the jury contains of ; fashion designer Erdem, actress Michelle Dockery, style expert Michelle Harper, executive fashion editor of Vogue UK Serena Hood, senior fashion editor of Vogue Italy Sara Maino, H&M’s creative head of design Ann-Sofie Johansson, and also the legendary Margareta van den Bosch, H&M’s creative advisor.

The jury have hand picked the finalists and they are now computing to win €50,000 and also get the opportunity to show the winning collection on the 28th of January at the fashion week. This collection will later be sold at selected H&M stores around the world.

I have seen all the collections and I must say that all of them are absolutely amazing. Even if only one designer can win the price, and I know that this sounds a bit cliché and cheesy but becoming one of the finalist of H&M Design Award is a huge achievement and for me, all of them are winners. I have tried to pick my favorites garments from the finalists but I consider all of them being a work of art and exclude some items was not an option.